Princeton Identity Targets Healthcare Sector With Latest Executive Hires

Princeton Identity is looking to extend its reach in the healthcare sector with two new additions to its executive team. Brandon DeCuir has signed on as the company’s new Vice President of Product Management and Strategic Projects, while Hugh Gilenson will serve as the Director of Business Development for Healthcare and Life Sciences.

Both Gilenson and DeCuir have more than 20 years of experience in their respective lanes. For his part, DeCuir joins Princeton following a stint as React Mobile’s Marketing and Business Development VP, where he was responsible for sales, marketing, and the company’s partner channels. He will take on a similar role with Princeton, with the company asking him to help refine its go-to-market strategy, find new customers, and drive future revenue. He will also be expected to contribute to the development of new products.

Gilenson, meanwhile, is a healthcare biometrics specialist who recently helped launch a new Software-as-a-Service information exchange for an unnamed health information service provider (HISP). His career includes previous stops at IrisScan, Visionics, and IDEMIA, though the latter was known as L-1 Identity Solutions at the time.

“I am looking forward to being a part of the next phase in the evolution of Princeton Identity as we work to solve critical industry problems with our biometric technology,” said DeCuir. “The company has a strong technological foundation, and I am excited to help expand the market potential and become a contributor to the growth of the company into new industry verticals.”

“The convergence of COVID-19 with digital transformation and payment reform initiatives creates opportunities for biometric authentication that include security and customer experience,” added Gilenson. “Our iris and face recognition devices can accelerate adoption of automated solutions for a wide range of people-centric processes.”

The news comes shortly after Princeton provided Future Trend with iris recognition scanners for access control and time and attendance tracking applications. The solution also included temperature sensors to improve health outcomes during the pandemic.

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March 10, 2021 – by Eric Weiss