Prove has introduced a new digital identity solution designed to establish trust in the fast-growing field of agentic commerce, where AI agents act on behalf of consumers and businesses to complete transactions. The new system, called Prove Verified Agent, extends the company’s verification framework to autonomous digital agents, binding verified identity, intent, payment credentials, and consent within a single chain of custody.
The company said the solution aims to close a widening “trust gap” in AI-driven commerce by cryptographically linking human or business identity to each agent’s actions. The platform provides a verifiable trail for every transaction, enabling parties to confirm that interactions are authorized and compliant across networks and payment channels.
Prove’s launch comes amid increasing attention to the economic potential of agentic commerce, which analysts estimate could exceed $1 trillion in global annual value. The company argues that the traditional four-party payment model cannot accommodate autonomous agents acting independently, and that a new trust framework—based on verified, tokenized identity—is required to scale such transactions safely.
Rodger Desai, Prove’s founder and chief executive officer, said the Verified Agent framework “builds on our foundational principle of verifying identity and consent without friction” and is designed for “a future where bots act on our behalf with identity that is native to every transaction.”
The new system introduces several functional layers that together create an audit-grade model of trust. These include credential issuance and verification at transaction time, identity-bound payment tokenization, and a shared trust registry that verifies whether agents, merchants, and networks are in good standing before a delegated action is processed. Every transaction is co-signed by user and merchant keys, generating a cryptographic record for dispute resolution and compliance.
The Verified Agent launch extends Prove’s recent product development momentum. Earlier this year, the company acquired Portabl to enhance its reusable identity credential technology and strengthen its foothold in financial services. It also partnered with Blend to simplify digital onboarding for banks, and later teamed with AuthID to advance deepfake-resistant authentication for enterprises.
Most recently, Prove partnered with First National Bank of Omaha to streamline co-branded card issuance, highlighting the company’s growing role in linking verified identity to payments. The new Verified Agent solution builds directly on that foundation, positioning Prove to address what it calls the “multi-actor trust gap” created by autonomous agents in digital transactions.
Desai said the company’s decade-long investment in its Prove Identity Graph enables it to anchor each agent interaction to a verified human or entity. “The vision and benefits of agentic commerce cannot be realized without trust,” he said. “Our approach makes that trust verifiable and portable across ecosystems.”
Payment industry leaders have echoed similar priorities. Mastercard and Citi have each emphasized the need for verified credentials, credentialing standards, and fraud prevention mechanisms as prerequisites for AI-driven payment flows.
Prove’s Verified Agent solution is launching with support for the AP2 protocol and is expected to expand interoperability across future agentic commerce standards.
Prove’s digital identity platform is currently used by 19 of the top 20 U.S. banks and more than 1,500 organizations worldwide. The company provides passive multi-factor authentication, identity tokenization, and risk scoring tools designed to secure transactions without added friction.
–
By Ali Nassar-Smith
