Digital banking software provider Blend Labs has partnered with identity verification specialist Prove Identity in a move aimed at improving the speed and security of customer onboarding processes for financial institutions.
The integration will bring Prove’s Pre-Fill solution into Blend’s Consumer Banking platform, enabling a more streamlined application experience. Pre-Fill uses device-based authentication to verify user identity and automatically populate online forms, minimizing manual entry and helping to prevent fraud. The approach leverages physical access to a user’s mobile device to confirm identity—an increasingly popular method as the industry shifts away from reliance on usernames and passwords. This method has gained attention amid broader conversations about biometric privacy in financial technologies.
For banks, the goal is to reduce the friction that often causes customers to abandon onboarding processes. Faster, more user-friendly sign-ups also have the potential to increase conversion rates, a key metric for many financial institutions, especially as fraud risks continue to rise.
This partnership reflects broader trends in digital banking, where security and user experience are now deeply intertwined. As online services become more sophisticated, institutions are looking to technologies that combine identity verification with fraud prevention and ease of use.
Founded in 2008 as Payfone, Prove has built a reputation as a pioneer in digital identity solutions. The New York-based company rebranded in 2020 following a $100 million investment and has since expanded its capabilities through acquisitions and innovation. Its technologies, used by over 1,000 organizations globally, include behavioral biometrics, blockchain-backed ID verification, and AI-driven fraud detection. In 2023, Prove acquired reusable ID verification startup Portabl to further broaden its offerings.
The new integration with Blend, a company known for powering digital lending and deposit account experiences, marks another step in Prove’s effort to bring phone-centric identity verification to the financial mainstream.
–
April 3, 2025 – by the ID Tech Editorial Team
