FacePhi Appoints Partners Channel SVP

Facephi is looking to boost sales with the appointment of Alejandro Gómez de Cuenca as the Senior Vice President of its new Partners Channel.

Gómez de Cuenca is a co-founder of Avalon Biometrics, which was established in 2004 and acquired by Gemalto in 2013. Gómez de Cuenca then served in multiple roles with Gemalto, eventually becoming a VP of Thales after its acquisition of the firm. Before joining Facephi, Gómez de Cuenca was the head of Thales’ Solution Sales and Business Development for Africa and the Middle East.

In announcing his appointment, FacePhi also noted Gómez de Cuenca’s expertise in web3 technology, explaining that he has “certifications in blockchain architecture solutions from the Blockchain Training Alliance”. That speaks to a lifelong interest in exploring new technologies, with Gómez de Cuenca having got his professional start at Siemens before going on to study IT Project Management at Stanford, and then to the world of identity technology.

The breadth of Gómez de Cuenca’s professional experience – including geographically, with the professional having worked across five continents – will have appealed to Facephi’s management as the biometrics company pursues international expansion.

“His extensive experience in marketing digital identification products will allow us to access new areas and diversify our current channels,” explained Facephi CEO Javier Mira.

News of Gómez de Cuenca’s appointment comes after FacePhi reported its best fiscal year results yet at the start of 2023, having seen revenues jump 69 percent in 2022.

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March 3, 2023 – by Alex Perala