Yuelin Li is Onfido’s New Chief Strategy Officer

Onfido has a new Chief Strategy Officer (CSO). Yuelin Li has already been with the company for five years, and previously served as the Vice President of Strategy before accepting her latest promotion. She was first hired to spearhead international business development back in 2017.

As the CSO, Li will be expected to guide Onfido through its next expansion and on to an anticipated IPO. In that regard, her responsibilities will be similar to those she had as VP of Strategy, where she helped the company navigate a period of especially intense growth. The company scaled from a 100-person staff to a 650-person operation during her tenure, while revenues have climbed beyond $100 million on an annual basis. Li’s efforts were also recognized with the Rising Star Award at the Digital Masters Award show in 2021.

Li will be tasked with coming up with short and long-term strategy initiatives that reflect the current conditions in the global technology market. Onfido is best known for its biometric onboarding solution, which uses facial recognition to match the image on a photo ID to a selfie of the user when someone wants to register an account. The company has delivered solutions for clients all over the world, and can help organizations achieve compliance in an uncertain regulatory environment.

“A leader who brings incredible depth and breadth of insight to our business, Yuelin lives and breathes our core values,” wrote Onfido CEO Mike Tuchen in a blog post announcing her promotion. “Her expert management of Onfido’s rapid growth is matched only by her own breath-taking pace of learning and development, including a passion for financial inclusion, diversity in the technology industry and supporting start-up innovation. This ambition and integrity on all fronts make her the perfect fit for our senior leadership team.”

Onfido has offered free identity services to Ukrainian businesses (and stopped offering services in Russia) in response to the Russian invasion. The company also hired a new Chief Marketing Officer back in December.

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April 11, 2022 – by Eric Weiss