TAG Systems Gets Visa Approval for Zwipe-Powered Payment Card

Zwipe is already starting to reap the benefits of its recent Visa Letter of Approval. Visa issued the Letter earlier this month, indicating that the company’s Zwipe Pay biometric solution is cleared for use in commercial payment cards.

At the time, Zwipe noted that the Letter would make it easier for card manufacturers to get Visa approval for cards that feature Zwipe Pay, since they can be assured that Zwipe Pay has already cleared Visa’s standards. That is now proving to be prophetic, since the AUSTRIACARD Group’s TAG Systems subsidiary has now obtained a separate Visa Letter of Approval for its own biometric payment offering. Zwipe credited its recent certification for helping to streamline that certification process.

The news will allow TAG Systems to move forward with the mass production and commercial launch of its biometric payment card. TAG first joined forces with Zwipe back in 2019, before renewing the partnership in early 2021 with a go-to-market agreement that anticipated the mainstream adoption of biometric card technology in Europe and the US.

“We are pleased to see the second certification granted to our customers for biometric cards based on Zwipe Pay,” said Zwipe CEO André Løvestam. “On behalf of everyone at Zwipe, I would like to congratulate the team at Tag Systems and Austria Card Group on this achievement. We are ready to support your deployments.”

Zwipe’s technology was previously featured alongside IDEX’s fingerprint tech in an IDEMIA card that received Visa and Mastercard certifications in late 2021. The company was hoping to build on that success in 2022, and predicted that this would be a breakthrough year for biometric payment cards. The two Visa Letters of Approval suggest that that is likely to be the case, and should pave the way for even more biometric card launches in the months ahead.

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March 31, 2022 – by Eric Weiss

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