Microsoft has officially launched its Face Check facial recognition system as part of its Entra digital identification platform, now available to business customers.
The new tool is designed to enhance identity verification by matching a user’s selfie with their verified photo ID, offering a more secure and reliable method of identity confirmation, particularly in an era in which generative AI and sophisticated impersonation tactics pose significant risks.
According to Microsoft, 65 percent of cybercriminal attack paths exploit weak identification methods, such as traditional CAPTCHAs or security questions. These outdated verification systems have become increasingly vulnerable to bypasses by cybercriminals, especially as AI-generated deepfakes and other advanced impersonation techniques grow in prevalence.
Face Check addresses these vulnerabilities by comparing a user’s selfie with a verified photo ID, such as a passport image, ensuring a higher level of security without compromising user privacy.
Face Check operates by sharing only the match results rather than sensitive identity data, which helps organizations verify identities while safeguarding user information. The technology is capable of detecting and rejecting spoofing attempts, including those involving deepfakes, thereby offering robust protection against identity fraud.
Businesses can access Face Check as a standalone service at a cost of $0.25 per verification, or as part of Microsoft’s Entra Suite, which includes a free trial offering eight Face Check verifications per month. This technology is expected to be particularly useful for businesses that rely on remote onboarding and identity verification, helping to prevent account takeovers and other forms of fraud.
Source: Windows Report, Neowin
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August 14, 2024 – by Tony Bitzionis
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