Behavioral Biometrics Startup Sardine Partners with Experian

Experian has announced a new partnership with Sardine, a fraud prevention firm specializing in behavioral biometrics and device intelligence. The collaboration aims to bolster Experian UK&I’s fraud and identity platform by integrating Sardine’s technology, which is designed to detect fraud across the customer journey—from account setup and funding to payment transactions and account monitoring.

Sardine, founded in 2020, has enjoyed a rising profile in fraud detection through its use of behavioral biometrics and device intelligence. By analyzing user interactions such as typing patterns and device fingerprints, Sardine can identify potential fraud indicators, including the use of emulators, tampered apps, and VPNs. The technology allows for real-time threat detection and reduces false positives.

The partnership addresses the increasing sophistication of online fraud, which now frequently employs methods like Generative AI deepfakes, social engineering, and mobile emulation.

“Behavioural biometric technology is fundamental to fraud prevention,” said David Bates, Managing Director of Credit and Verification Services at Experian UK&I. “By deploying it throughout the customer journey, businesses can act with confidence that their fraud prevention systems are well-placed to deal with increasingly sophisticated fraud attacks.”

Sardine was founded by Soups Ranjan (CEO), Aditya Goel, and Zahid Shaikh, who previously worked together at Revolut. The founders’ experience in cybersecurity, machine learning, and risk management at companies like Coinbase and Revolut informed Sardine’s approach to fraud prevention.

The company has raised $75.6 million in funding, with its most recent Series B round completed about two years ago. Sardine’s innovative approach to fraud prevention has attracted investments from notable firms such as Andreessen Horowitz, XYZ Ventures, and Nyca Partners.

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October 16, 2024 – by Ali Nassar-Smith