Former Redrock CEO Is Keyo’s New VP of Business Development

Keyo, a provider of privacy-focused biometric identity solutions, today welcomed Sergei Badeka as its new VP of Business Development.

Badeka’s role will focus on expanding Keyo’s enterprise partnerships, accelerating the adoption of its biometric technology across diverse sectors including payments, ticketing, access control, and time and attendance, among others.

Badeka brings a wealth of experience in implementing palm biometric solutions from his previous roles as CEO of Redrock Biometrics and a sales leader at a Textron, Inc. subsidiary. His expertise aligns with Keyo’s mission to provide convenient biometric authentication without compromising user privacy.

The San Francisco-based company is a notable player in the palm vein biometrics market, having partnered with Imprivata in 2020 to deliver a contactless version of the PatientSecure patient identification platform, which, at the time, was intended to help with public concerns over the spread of the COVID-19 virus.

“Keyo’s technology empowers customers to seamlessly integrate biometrics into their products and services, setting them apart in the industry,” said Badeka. “I’m thrilled to contribute to this innovative team and their impressive growth trajectory.”

“Sergei’s proven track record makes him an ideal addition as we scale our partnerships and reach,” remarked Jaxon Klein, Keyo’s CEO.

Backed by influential investors like Netflix co-founder Marc Randolph, Keyo has been focused on developing technology that simplifies processes ranging from patient check-ins at hospitals to secure office access and frictionless retail payments.

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April 25, 2024 — by Ali Nassar-Smith

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