Worldcoin is expanding its World ID services to Guatemala and Malaysia, following a recent launch in Poland. The global expansion comes amid increasing demand for technologies that can differentiate between humans and AI bots online, while also raising concerns over personal and digital privacy that align with regulatory scrutiny in various regions.
In Guatemala, the launch aligns with survey results from Ipsos and Tools For Humanity, revealing that 88 percent of Guatemalans support technologies that differentiate humans from bots, and 83 percent are concerned about distinguishing whether content was generated by a human or an AI bot.
Worldcoin has also introduced new privacy-focused technology, including Face Authentication (Face Auth), designed to enhance security and fraud protection for users of the World App. Additionally, the organization published a white paper titled “Private by Design,” outlining the company’s vision and principles for privacy and data protection amid the rise of AI.
Worldcoin’s recent expansion hasn’t been without controversy, however.
In Singapore, the Personal Data Protection Commission recently expressed concern with Worldcoin’s collection of iris scans for user identification, emphasizing the need for strong data protection measures when handling sensitive biometric data. Authorities there are investigating seven individuals suspected of illegally selling or purchasing Worldcoin accounts, which could violate the Payment Services Act 2019, and a public advisory is warning users against transferring accounts due to potential risks like money laundering or terrorism financing.
Additionally, Colombia’s data protection authority charged Tools for Humanity and the Worldcoin Foundation with violating the country’s personal data protection laws. The charges concern Worldcoin’s collection of biometric data through its “Orb” iris scanners. The Superintendence of Industry and Commerce (SIC) is investigating whether Worldcoin breached Law 1581, which mandates obtaining informed consent, providing clear information, and allowing users to request data removal.
Meanwhile, South Korea’s Personal Information Protection Commission has just announced an $830,000 fine against the company, citing privacy law violations including a failure to provide a Korean-language version of its biometric data collection consent form.
Similar regulatory actions have occurred in Spain, Portugal, Hong Kong, and Kenya, where Worldcoin’s iris scanning initiative has faced bans due to privacy concerns. Tools for Humanity has contested some regulatory actions, disputing jurisdictional authority.
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September 26, 2024 – by Ali Nassar-Smith
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