Uber Turns to Passenger Verification with New Prove Tech

Prove has launched a new identity assurance tool that is already being used by Uber, and appointed a new Chief Technology Officer to boot.

The company’s new “Verified Users” system is designed to establish a definitive link between an end user and their phone number. While Prove has behavioral biometrics capabilities in its technology portfolio thanks to its acquisition of UnifyID in 2021, its new solution appears to eschew biometric mechanisms, instead treating the phone number as the end user’s primary identifier.

In a statement announcing the solution, Prove asserted that Verified Users’ identity assurance capabilities are “informed by 15 years and 30+ billion annual authentication and verification events.”

While Uber has been using facial recognition to verify drivers for several years now, the company will start using Prove’s phone-centric technology to verify passengers in the United States this week. The ride hailing service has already seen benefits from using the tech in a pilot, which found that verified passengers tended to get higher ratings, paid tips more frequently, and had fewer reports of “serious complaints” from drivers.

Uber believes that Prove’s tool will enable it to verify most passengers automatically.

The news comes as Prove welcomes Rahul Singh, formerly of Amazon and Twilio, as its new CTO. Singh worked on building Amazon Web Services as a software engineer for several years, and later served as SVP of Core Platform for Twilio and as VP of Engineering & Seattle Site Leader for the real estate broker Compass.

Singh is also the founder of Distelli, a software engineering startup that was acquired by Puppet in 2017.

In a blog post, Prove CEO Rodger Desai emphasized Singh’s record of “building and scaling engineering organizations through hypergrowth”, and explained that he “will be instrumental in driving engineering and innovation forward” in his new role as Prove’s CTO.

Sources: Prove, Bloomberg

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September 17, 2024 – by Alex Perala

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