THG Ingenuity Turns to Yoti for Age Verification Tech

THG Ingenuity, the provider of a tech platform designs to help brands sell directly to consumers, has partnered with Yoti to enable age verification services for its clients.

The company will leverage Yoti’s age estimation technology as well as its digital identity app and ID verification solution. Yoti says its age estimation technology can guess a subject’s age within two years of accuracy, if the subject is between 13 and 24 years old. The company’s digital identity and ID verification technologies, meanwhile, can use facial recognition to match a user to their physical ID, thereby verifying the user’s date of birth.

For THG Ingenuity, the integration will allow the company to further facilitate to the online business transactions of its clients involved in the sale of age-restricted goods and services. THG Ingenuity offers e-commerce services to a range of leading brands, and prides itself on an end-to-end approach that spans hosting, marketing, fraud detection, and more.

In a statement, THG Ingenuity CEO Vivek Ganotra explained that the integration of Yoti’s technology “further extends THG Ingenuity’s capabilities as a unique, end-to-end eCommerce platform, which has proven to be a huge competitive advantage, helping our brand partners scale, expand and grow their DTC offerings.”

News of the partnership comes after Meta’s announcement that it was rolling out an age verification system for Instagram users in the United Kingdom. That system includes an option for end users to record a video selfie that is scanned using Yoti’s age estimation technology, with the alternative of uploading images of their official ID.

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November 18, 2022 – by Alex Perala