Shufti Pro Unveils New Website for the Chinese Market

The digital onboarding specialist Shufti Pro has launched a new Chinese language website in an effort to generate more business in the country. The website will essentially serve as an educational tool, making it easier for prospective customers in China to learn about Shufti Pro’s various products and services before making the decision to sign on.

The new website will also provide Chinese customers with identity verification services in their native language, via an API delivered through the website. That API can be integrated into an organization’s existing infrastructure, and is compatible with all major Chinese identity documents, including passports, driver’s licenses, and resident identity cards.

The Shufti Pro platform itself enables an automated document verification process for those registering for a service remotely. To that end, users must first take a photo of their identity document, and Shufti Pro will match the image on that document to a selfie of the user with facial recognition. The platform can similarly cross-reference the information printed on the surface of a card with the information stored on a document chip thanks to an NFC Verification feature that was introduced in April.

Like other identity verification platforms, Shufti Pro’s solution is designed to prevent fraud and money laundering. It currently boasts an accuracy rate of 98.67 percent.

“Our main goal was to mitigate the challenges faced by Chinese businesses when it came to verifying customer identities through third party solution providers,” said Shufti Pro Co-Founder and CEO Victor Fredung. “Our new website is completely China-centric and available in the native language.”

“This will enable our Chinese clients to enhance customer onboarding, detect fraud within a few seconds, and effortlessly meet stringent regulatory obligations applicable in China,” added CTO Shahid Hanif.

The move is in keeping with Shufti Pro’s recent attempts to expand its customer base internationally. The company has opened new regional offices in Ukraine and Dubai, and its platform was listed on the Salesforce App Exchange in May.

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June 21, 2021 – by Eric Weiss

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