Zipcar is embracing mobile biometrics to enroll new members in its car-sharing service. Through what it calls “selfie software”, the company is automating its member registration via facial recognition.
The new system allows a prospective member to register for the service entirely through Zipcar’s mobile app. In order to confirm the driver’s license, the app prompts the user to take a selfie, and to take a picture of her license. Then Zipcar’s “selfie software” uses facial recognition to match the user’s images, enabling automatic approval for enrollment in the service.
Zipcar is also transitioning from RFID member cards for car access to access via mobile device. Together with the selfie-based system, the move allows new members to sign up and access a car entirely through the mobile app.
The innovations echo trends from the financial services sector, which has seen a range of companies leverage mobile biometrics to automate enrollment and account access. By bringing this approach to a new sector, Zipcar is helping to illustrate the broader applications of mobile biometrics.
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August 3, 2016 – by Alex Perala
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