Regula Helps Enroll Users in Permission.io Advertising Rewards Program

Regula Forensics will be helping Permission.io verify the identities of people using its platform. Permission.io is a digital advertizing service that rewards users for engaging with ad materials, while Regula is best known for its document verification capabilities.

Thanks to the new partnership, Permission.io will be able to ensure that its ads are being seen, and that the rewards are going to the proper people. The deal specifically concerns Regula’s Document Reader SDK, which is being integrated into the Permission.io platform to deliver a more reliable and convenient Know Your Customer experience.

To that end, the Document Reader SDK is able to confirm the authenticity of an identity document, and determine whether or not the document has been tampered with. The solution draws on a massive database of document templates, and cross-references the information printed on the surface of a document with the information stored in the MRZ, VIZ, or barcode to make sure that everything is consistent. The Regula SDK also uses facial recognition to match an image of the user to their ID.

According to Permission.io, the SDK will speed up the onboarding process because it will eliminate the need for manual data entry during registration. The SDK will instead extract the necessary information from the document, and automatically and accurately enter that information into the appropriate field.

Permission.io rewards consumers for referring friends, watching video ads, and answering questions about their preferences. The company hands out its own ASK digital currency in exchange for service, and will store all personal data on its internal Permission network.

“Advertisers are getting the short end of the stick,” said Permission.io CEO Charles Silver. “Too often, the ads they pay to deliver are not even being seen. Permission is bringing the change this industry needs by respecting user data and by delivering to advertisers superior targeting and better ROI on their considerable spend.”

Regula opened a new office in Ukraine in August. The company has previously provided secure document verification services for the Portuguese Immigration and Borders Service, and for the online testing company Pearson VUE.

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June 8, 2021 – by Eric Weiss