RecFaces Teams With Indian Shopping Mall Lobby to Promote Retail Biometrics

RecFaces, a provider of facial biometric software, announced that it is partnering with the Shopping Centre Association of India (SCAI) to host a virtual discussion titled “Face Forward: Revolutionising Safety and Ease at Shopping Centres” on May 22, 2024.

The event aims to explore the use of facial recognition technology in the retail sector, particularly in the APAC and MENA regions, and will bring together experts in facial biometrics and shopping center operations to address challenges ranging from security to customer experience.

“We are thrilled to partner with RecFaces through this event,” said Anjeev Kumar Srivastava , Chief operating officer, SCAI. “Together, we aim to explore innovative solutions that will shape the future of shopping centers and enhance the overall customer experience.”

Facial recognition systems are increasingly seen as a potential solution to enhance efficiency and improve the overall shopping experience, with RecFaces emphasizing the benefits of facial biometrics, including increased security through frictionless identification and improved customer experience through faster, more personalized service.

The event is expected to foster a conversation around the potential applications of facial biometrics in retail and their implications for both security and customer service.

“With an added layer of security, facial biometrics facilitates frictionless identification.” said Sukrit Varma, Global Marketing Partner, APAC and MENA regions, RecFaces. “In the era of fast and personalized services, facial biometrics helps enhance the customer experience by decreasing the average handling time per customer, enabling higher efficiency and increased profits.”

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May 13, 2024 — by Tony Bitzionis

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