Onfido Brings Selfie Biometrics to Salesforce AppExchange

Salesforce customers can take full advantage of Onfido’s remote onboarding technology now that the company has released a new version of its identity verification service to the Salesforce AppExchange. That new version has been integrated into the rest of the Salesforce Platform, making it easier for Salesforce customers to complete their digital transformations.

The Salesforce version of the service will operate much like any other version of the Onfido platform. Users will be asked to take a photo of an official identity document, and Onfido’s technology will verify the authenticity of that document before asking the user to take a selfie to perform a facial recognition match.

However, the Salesforce version has a few extra bells and whistles to make things more convenient for Salesforce users. Most notably, Onfido will automatically populate the Salesforce dashboard with the results once the identity check has been completed.

Onfido believes that the new Salesforce offering will be particularly appealing to organizations in the financial sector. The company noted that mobile banking traffic went up 85 percent in April, while mobile banking registrations are up 200 percent due to COVID-19 lockdowns that forced people to search for digital alternatives to in-person services.

That has also led to higher rates of fraud, with Onfido reporting a 41 percent increase in identity fraud in the past year. With that in mind, Onfido is encouraging banks to adopt better digital security practices, since the company now believes that the majority of customers will continue to opt for digital banking services even after the pandemic.

“The growing digital trends of mobile and branchless banking are just the beginning,” said Onfido Chief Product Officer Kevin Trilli. “With a strong, robust identity verification at the start of the customer journey, banks and insurance providers using Onfido’s AppExchange solution can more easily scale their businesses and provide a 360-degree view of the customer to personalize the customer journey.”

The increase in digital traffic has proved to be a boon for Onfido, which has reported record United States and APAC sales figures during the pandemic.

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December 15, 2020 – by Eric Weiss