Onfido Brings Identity Tech to Salesforce Financial Services Cloud

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Onfido‘s identity verification and authentication platform has now been integrated into the Salesforce Financial Services Cloud, a Customer Relationship Management service aimed specifically at the banking and financial services sector.

Onfido had previously brought its remote onboarding solution to the Salesforce AppExchange near the end of 2020, allowing Salesforce customers to use its app to reduce friction when registering their own clients. Now, however, a pre-built solution for the Financial Services Cloud will enable banks and other financial services providers to easily implement biometric and ID checks to their own onboarding systems.

“With Onfido’s integration available for Financial Services Cloud customers, organizations now have the technology in one platform to easily make verifying customer identities more secure,” explained Salesforce SVP and General Manager of Financial Services Eran Agrios.

The move further extends Onfido’s reach in the financial services sector after the company announced that it had delivered its identity verification technology to The Co-operative Bank, a UK institution founded over 150 years ago, near the end of March. According to Onfido, the deployment reduced the time needed for The Co-operative Bank to verify its new customers to just 15 seconds.

The Nottingham Building Society, a UK-based credit union, is another happy customer. Acknowledging that the institution is “still very paper based,” the firm’s Head of Innovation, Scott Devereaux, attested, “Onfido lets us take away paper and form filling by bringing in facial recognition and doc verification which really speeds up the onboarding process and helps build trust with our customers.”

Onfido is poised to shed more light on the effectiveness of its identity verification technology at the forthcoming Virtual Identity Summit, “Biometrics & Mobile ID on the Innovation Highway“. Slated for May 17, the online event will feature Onfido VP of Product Management Therese Stowell.

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May 2, 2023 – by Alex Perala

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