New VSBLTY Partnership to Bring Facial Recognition Tech to Retail

Biometrics News – Facial Recognition

“VSBLTY is an important piece of our strategy as retailers increasingly rely on in-store video analytics to not only understand and directly support the shopper journey but also to provide another layer of context-based security and loss prevention.” – Amin Shahidi, Head of Strategy, Sensormatic Solutions

Facial recognition specialist VSBLTY has established a Global Reseller Agreement with Sensormatic Solutions, Johnson Controls’ retail solutions business. The arrangement will see VSBLTY’s Vector solution integrated into Sensormatic’s retail platform.

In a statement announcing the collaboration, VSBLTY CEO Jay Hutton explained that it will revolve around delivering solutions that will engage shoppers in retail environments and deliver targeted marketing.

“VSBLTY’s industry-leading digital display, which drives interactivity into the store experience, and Vector, our software module that detects persons or objects of interest, along with our computer-based vision analytics technology will further enhance Sensormatic’s global marketplace position,” he said, adding later that Sensormatic is “a global scale partner with a large channel and sales force that enjoys existing relationships with the largest retailers across the world.”

The collaboration appears to reflect a broadening trend of leveraging biometrics in signage and other retail applications, with face biometrics technology now capable of estimating demographic data like age and race, in addition to recognizing the faces of individual shoppers – or known shoplifters.

Sensormatic Solutions Head of Strategy Amin Shahidi gestured to this trend in his own commentary on the partnership. “VSBLTY is an important piece of our strategy as retailers increasingly rely on in-store video analytics to not only understand and directly support the shopper journey but also to provide another layer of context-based security and loss prevention.”

The partnership’s announcement comes after VSBLTY brought on Paul Rinaldi as its first Senior Client Services Director for Retail last month, who came aboard together with the company’s new Chief Experience Officer, Matthew Pruitt.

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September 27, 2019 – by Alex Perala