Mitsubishi Electric Automotive America has unveiled its FLEXConnect cockpit system at CES 2025, introducing an integrated platform that combines biometric monitoring and artificial intelligence for enhanced vehicle safety and personalization. The system uses QNX software and Amazon Web Services (AWS) to perform real-time data analysis.
The FLEXConnect system implements multiple biometric monitoring capabilities, including facial recognition, distraction detection, and fatigue monitoring. These features work together to analyze driver alertness and environmental conditions in real-time. The platform also incorporates health monitoring functionality to track passenger wellbeing without requiring separate wearable devices.
Cloud-based technology enables the system to receive over-the-air updates, allowing manufacturers to deploy new features and improvements remotely. Mark Rakoski, Vice President of Advanced Engineering at MEAA, described the initiative as “a transformative shift in the automotive landscape, introducing advanced safety features that are continually refined through data analytics.”
The platform implements a subscription-based model for delivering customized in-cabin experiences through real-time data analysis and artificial intelligence. Mohammad Horani, Director of Advanced Engineering at MEAA, noted that “the industry is pivoting toward a model that relies heavily on data, aiming to improve safety and unleash fresh opportunities for automotive manufacturers.”
The development represents a collaboration between MEAA, AWS, and QNX. Dr. Sarah Cooper, Director of AWS Industry Products, explained that the partnership “enables us to combine our extensive automotive industry knowledge with AWS’s security, scalability, and flexibility, fast-tracking the creation of connected and software-defined vehicle technologies that elevate driver experiences to new heights.”
The FLEXConnect system integrates biometric capabilities with cloud-based technology to address market demands for safety, personalization, and wellness features while providing manufacturers with new revenue opportunities through subscription-based services. And it pushes forward an ongoing trend as more automotive firms look to integrate biometric technology into their offerings, seeking a hi-tech edge.
Sources: Interesting Engineering
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January 8, 2025 – by Ali Nassar-Smith
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