LinkedIn has formed a new partnership with Identity Digital to offer enhanced online identity tools for Premium members through its Premium Perks Program. The collaboration provides a comprehensive digital presence package that includes custom domain names, professional websites, and custom email addresses via Identity Digital’s registrar Name.com. The initiative builds on LinkedIn’s increasing focus on digital identity verification, which has included the recent implementation of biometric verification services for its platform.
Premium subscribers gain access to specialized domain extensions such as .fyi, .pro, .bio, .careers, and .contact. The service begins with a three-month free trial period, after which members can continue at a reduced rate. These tools are designed to help professionals establish more discoverable and engaging online presences, which is particularly important as digital identity management becomes increasingly crucial for professional networking.
The partnership package offers LinkedIn Premium members integrated tools for managing their professional digital identity. Key features include the ability to create custom websites and professional email addresses that match their personal domains.
The initiative is part of LinkedIn’s broader strategy to enhance platform trust and user verification. The professional networking platform has implemented several identity verification measures, including a notable partnership with CLEAR to provide identity verification services to U.S. users. This collaboration reflects growing industry concerns about digital identity security, particularly in light of emerging threats from deepfakes and other forms of digital impersonation.
The collaboration addresses the increasing demand for comprehensive professional identity management tools in digital networking. As remote work and digital professional interactions rise, a verified online presence has become increasingly significant for career development and business relationships.
Sources: Identity Week, Identity Digital, PR Newswire
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December 16, 2024 – by the ID Tech Editorial Team
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