iDenfy’s Face Authentication Tool Helps Businesses ‘Re-verify’ Customers

iDenfy has introduced a new Face Authentication service designed to streamline client onboarding and enhance security for online platforms.

The tool leverages biometric technology to verify user identities quickly and accurately, detecting fraudulent activities in real-time. By comparing a live facial image with the data extracted from the customer’s ID document, the system authenticates the user within 15 seconds.

The Face Authentication service includes active liveness checks, which verify that the person being authenticated is real and not attempting to bypass the system. This feature is important for maintaining compliance with Know Your Customer (KYC) regulations and can be especially valuable for industries like fintech and crypto, where secure and efficient identity verification is essential.

“The Face Authentication process, in general, relies on biometric technology and offers a more efficient, simple, and user-friendly way to confirm a user’s identity compared to traditional methods,” said iDentify CEO, Domantas Ciulde. “If the user can’t pass their authentication, the company can instantly take the necessary steps to avoid dealing with a potentially fraudulent customer. This way, this tool can help online platforms boost efficiency in their internal risk management processes.”

iDenfy’s solution allows businesses to re-verify customer identities throughout the customer lifecycle, supporting ongoing due diligence and helping manage potential risks. The service integrates smoothly with existing systems, improving user conversion rates and supporting faster scaling for online platforms.

Source: FNG

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August 28, 2024 – by Ali Nassar-Smith