Facial Recognition Has Determined Which Football Team Has the Saddest Fans

A new analysis has identified the Atlanta Falcons as having the saddest fanbase in the NFL, based on AI-driven facial recognition technology.

The study, conducted by the online betting platform Sportsbook Review, analyzed over 20,000 selfies taken at all 32 NFL stadiums. Using AI facial recognition technology, the study identified and quantified emotions such as happiness, sadness, and anger based on the facial expressions captured in the photos.

The results revealed that nearly 10 percent of selfies taken by Falcons fans showed sorrow, the highest percentage of any team in the league.

This is the latest (though perhaps least practical) use of facial recognition technology by the NFL is recent years.

Last summer, the Cleveland Browns announced a significant improvement for their fan entry process through a collaboration with Wicket, a facial authentication platform provider.

The “Express Access” ticketing system, launched in 2020, allows registered fans to link their game passes to their facial biometrics, enabling entry in less than two seconds per person. This system has reduced queue times by 10 minutes and decreased the need for ticket scanning lanes by a ratio of 4:1, saving the stadium around $8,000 per Wicket ticketing lane each season.

Over half of the season ticket holders have opted into the program, which has expanded to 20 dedicated lanes. In 2022, the program was extended to include facial Age Verification and Mobile Order Pickup, enhancing the fan experience.

A year before that, the Browns launched the Express Beer program, a collaborative effort involving the Browns, Wicket, Lava, Tapin2, and Aramark, that used facial recognition technology to streamline beer purchases at games. That system allows registered fans to quickly buy beer using their facial biometrics as identification, significantly reducing transaction times to an average of 16 seconds, which marked the fastest concession speed in the stadium.

Source: Axios

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July 16, 2024 – by Tony Bitzionis

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