FacePhi Targets Central America and Caribbean With GBM Partnership

FacePhi is looking to extend its reach to new markets in Latin America. The company has entered into a strategic partnership with GBM, which already acts as the exclusive distributor of IBM solutions in the countries in which it is active.

In that regard, GBM focuses primarily on countries in Central American and the Caribbean rather than South America, where FacePhi has a much stronger presence. GBM itself is an Information Technology specialist, and offers integration services in the Central American countries of Guatemala, Honduras, Belize, El Salvador, Nicaragua, Costa Rica, and Panama, and the Caribbean nations of Haiti and the Dominican Republic.

As a strategic partner, GBM will market FacePhi’s identity verification and onboarding technology to its extensive user base. It will also help those that are interested to integrate the solution into their own technology stacks. FacePhi’s platform uses facial recognition to match a selfie to the image on a photo ID, which gives mobile customers a secure way to sign up for online services remotely.

“This alliance allows us to support companies verifying the identity of their clients through digital channels, simplifying the processes for the transformation and digitisation of businesses,” said GBM Software Unit General Manager Marcial Suárez. “[This] accelerates the time for new products and services in all industries to reach the market.” 

“Working together with GBM means collaborating with a company that has played an important role in the technological modernisation of Central America and the Caribbean,” added FacePhi CRO Jorge Sanz. “A fundamental part of the expansion of identity verification technology is its proper integration, something that GBM guarantees us.”

FacePhi already has an extensive user base in South America. In the past year alone, the company has signed deals with Efectivo Sí and Inviu in Argentina, and with TuSueldoYa in Peru. The company has also partnered with the microfinance provider Mibanco. The demand for FacePhi’s remote verification technology has increased in the wake of the COVID-19 pandemic.

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November 3, 2021 – by Eric Weiss