Spanish digital identity verification company Facephi has appointed Mariona Campmany as its new Chief Marketing Officer (CMO). The announcement reflects the company’s strategy to reinforce its international expansion and consolidate its brand in the global digital identity sector.
Extensive Background in Digital Identity
Campmany brings more than a decade of experience in digital identity, biometrics, and financial technology. She previously served as CMO at ICAR, which was acquired by Mitek Systems in 2017, where she later led marketing efforts for EMEA and Latin America. She went on to hold the CMO role at Veridas and sat on the Executive Committee at Zinklar. Earlier in her career, she worked with Evo Banco on digital transformation initiatives. This combination of technical, marketing, and leadership experience positions her to strengthen Facephi’s commercial footprint in an increasingly competitive industry.
As CMO, Campmany will direct the company’s global marketing strategy with a focus on brand development, customer engagement, and commercial growth. Her appointment is expected to support Facephi’s expansion into key regions including Europe, Latin America, and Asia-Pacific, reinforcing its positioning in established and emerging markets.
Leadership Expansion and Strategic Goals
Facephi emphasized in its statement that Campmany will be central to advancing its strategic objectives, especially in accelerating international growth and developing new business opportunities. Her arrival follows the appointment of Carlos Falero as Chief Technology Officer in July, a move that highlighted the company’s efforts to build a robust executive team to manage its next phase of scaling.
Facephi’s strategy includes reinforcing its presence across multiple verticals such as transport, gaming, telecommunications, and healthcare, where digital onboarding and identity verification solutions are in growing demand. The company continues to promote its technology through participation in international industry events and collaborations aimed at shaping the future of biometrics and online identity.
With Campmany’s appointment, Facephi underlines its intention to expand its global footprint while consolidating its reputation as a leader in biometric verification and digital identity management. The company’s leadership reshaping signals a clear focus on aligning marketing and technology to meet rising regulatory demands and customer expectations worldwide.
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By the ID Tech Editorial Team
