Entrust Launches AI-Powered Facial Authentication for IDaaS Platform

Entrust has introduced new AI-powered facial biometric authentication capabilities as part of its Identity-as-a-Service (IDaaS) platform, expanding its suite of identity verification solutions. The technology integrates artificial intelligence to enhance both the accuracy and speed of facial recognition-based authentication processes, building upon the company’s previous work in biometric authentication for the travel sector.

The launch addresses growing cybersecurity challenges faced by organizations, with U.S. businesses having lost approximately $112 billion to cybercrime in 2024, according to analyst research. Public support for biometric authentication in financial services has been reaching new highs, with more than two-thirds of consumers expressing confidence in these security measures.

The facial biometric capability has been fully integrated into Entrust’s existing IDaaS platform, allowing organizations to implement and manage the technology alongside other identity and security solutions. This integration follows the company’s broader strategic shift toward digital security solutions, marked by its rebranding from Entrust Datacard to Entrust and recent launch of enhanced security management tools like the PKI Hub.

The development represents part of a broader industry movement toward implementing advanced technologies to address evolving cybersecurity threats. This trend is particularly evident in the financial services sector, where institutions are increasingly adopting biometric solutions to combat identity theft and fraud.

Entrust’s new solution incorporates advanced liveness detection and anti-spoofing measures, addressing growing concerns about AI-generated deepfakes and sophisticated identity fraud attempts.

Source: Ground News

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January 22, 2025 – by the ID Tech Editorial Team