Synthesia, a company established in 2017, has launched a new generation of AI avatars that exhibit more life-like and expressive behaviors, thanks to its latest Express-1 model. Its advanced avatars, already used by notable companies like the BBC, Nike, and Google, can now blink and demonstrate facial expressions that more accurately sync with the spoken content. That makes them particularly useful for business applications such as staff onboarding and marketing.
The Express-1 model allows the avatars to deliver speech in a way that mimics human-like intonations and inflections, making them resemble digital actors who can read scripts with natural emotional cues. This is a significant enhancement over previous versions, which were restricted by less flexible, predefined routines. The avatars can now understand scripts better and adjust their facial movements and expressions in real-time to match the required tone and emphasis of the dialogue.
Synthesia’s CTO, Jon Starck, highlights that these avatars are designed to respond appropriately to the mood of the conversation, displaying a range of emotions previously achievable only by human actors. “Whether the conversation is cheerful or somber, our avatars adjust their performance accordingly, displaying a level of empathy and understanding that was once the sole domain of human actors,” he wrote in a blog post.
This advancement not only enhances the realism of the avatars but also improves the synchronization of their gestures and expressions with spoken words, creating a more engaging and believable viewer experience. Naturally, it also offers some concerning implications in the world of fraud, where synthetic deepfakes have already been used to scam companies for millions of dollars.
Synthesia’s technology, hosted on AWS cloud solutions, has been employed to create over 18 million video presentations in more than 130 languages, underscoring its wide-ranging applicability and the potential to transform digital communications.
Source: AI Business
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May 1, 2024 – by Cass Kennedy
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