Domino’s Stranger Things App Gives Customers ‘Telekinetic Powers’ Using Biometrics

Domino’s and Netflix are trying to use mobile biometric technology to give people a taste of telekinetic power. The technology is being rolled out in the form of an Android and iOS app that is intended to promote the new season of Netflix’s Stranger Things. The popular TV show pits a group of friends against scientists and the supernatural at the Hawkins National Lab in Hawkins, Indiana, where the character of Eleven is often asked to save the day with her telekinetic skills.

That character also served as the inspiration for the promotional app, which was ostensibly built to help people order pizzas. The catch is that the app will allow people to place an order without typing or pressing any buttons on the screen. Instead, the app uses facial recognition to read facial expressions, and eye tracking technology to follow head movements and figure out what people are looking at. Customers will then be able to place a Domino’s Easy order based on those expressions and movement patterns.

Customers will need to create a Domino’s Pizza Profile and save an Easy Order to their account in order to take advantage of the pizza service. Those who do not have an account can still use the app to delve deeper into the world of Stranger Things, using the biometric tech to control various objects and uncover Easter eggs hidden within the screen. The app itself has now been released for both Android and iOS devices.

Of course, facial recognition and eye tracking fall well short of true telekinesis, though it is worth nothing that some developers have started experimenting with different forms of brain biometrics. The video game developer Valve is working on a virtual reality system that would respond to people’s brain signals, while Neurotechnology has released a BrainAccess Development Kit to help people build EEG applications. SPARK Neuro is also using brain biometrics to gauge reactions to different kinds of media, enabling a form of market research that is not too far removed from the Domino’s promotional app for Stranger Things.

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May 16, 2022 – by Eric Weiss

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