April 1, 2014 – by Peter B. Counter
Over 800 banks and 1,000 pension fund offices in Mexico, Argentina and Brazil stand to gain a biometric boost in fraud protection now that Coppel Corporation – a group of retail and finance companies – has chosen DigitalPersona’s fingerprint identification solutions, namely the U.are.U fingerprint readers, for the purpose of identity assurance.
The announcement hit the wire today that Coppel Corporation chose DigitalPersona for this specific task. The initial decision to go with the fingerprint identification solutions from DigitalPersona was one of streamlining service. Coppel says that the idea was to simplify the identification and authentication process, thereby circumventing the tedious document-based process – particularly in pension collection -and improving customer service levels.
“Customers like the ease of use and assured identity that fingerprint technology provides them,” says Ing. Jose Gpe. Mendoza Macias, national manager of systems development for Coppel Corporation. “The fraud-fighting benefit of knowing someone cannot purchase goods on their account is also very important to our customers.”
Though it was a secondary benefit, the enhances security is also a major win for customers’ ease of mind.
Mendoza continues: “In addition to customer identification, the employees are using the biometrics-based systems to log into computer systems, authenticate transactions, process wire transfers and more. The design of the solution is similar to systems deployed in retail locations, as well as Coppel Corporation’s headquarters. The response from our staff and our customers has been overwhelmingly positive.”
This attitude of improving the end user experience is one that it of growing importance as biometrics continue their eventual proliferation into everyday transactions like banking. Convenience and overall experience is a major factor in the growing mobile biometric adoption (particularly in mCommerce) so it follows that when dealing with a customer-end environment like a bank or pension fund office.
“The strengths of our biometric-based offering are high security, low cost and simple operation, making the banking environment a natural fit for us,” says Richard Agostinelli, DigitalPersona president and CEO, concluding: “Strengthening security does not have to mean creating new barriers for customers.”
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