BonLook Eyes Remote Shopping Opportunity With EyeMeasure Acquisition

Montreal-based commercial eyewear specialist BonLook has announced that it has acquired EyeMeasure, an app that lets users virtually measure their pupillary distance and bifocal segment height to help them make prescription eyewear purchases online.

The acquisition of EyeMeasure adds to BonLook’s stable of tech tools and allows it to continue providing remote solutions to its customers, a factor that is of growing importance in the COVID era, in which it has become difficult for people to physically visit many retail stores.

“Innovation is one of BonLook’s core values, and this new acquisition allows us to move closer to our objective of improving eye care service and prescription eyewear purchase accessibility in-store and online,” said Louis-Félix Boulanger, BonLook’s Chief Operating Officer and cofounder. “For several months now, BonLook has been working to identify solutions that can address changes in the industry, while developing new technological tools that we will not only be able to use but also share with other players in the industry.”

The EyeMeasure app — currently only compatible with iOS devices, free of charge and bundled within the BonLook app itself— also includes a feature that lets customers virtually try on a pair of eyeglasses using frame digitization that aims to replicate the in-store experience one would normally get.

“We are currently reinventing systems that will allow eye care professionals to gain access to greater potential for expansion in terms of e-commerce and to reach more customers in an innovative and efficient manner,” added Boulanger.

BonLook will make its new acquisition available to other businesses and partners via its SDK, allowing them to develop their own mobile apps to expand on the virtual try-on feature.

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April 20, 2021 – by Tony Bitzionis