BioRugged Targets Southeast Asian Market With Vezion Partnership

BioRugged has teamed up with the Vezion Group in an effort to extend its reach in Malaysia and Southeast Asia more generally. Vezion is based in Malaysia, and will act as an official BioRugged reseller for the entire region under the terms of a new strategic partnership.

BioRugged is best known for its portfolio of rugged tablets and biometric handheld devices. Vezion, meanwhile, specializes in border control and electronic payments, and will be offering its expertise to BioRugged in both sectors.

In a recent interview with FindBiometrics, BioRugged CEO Arnd Langguth noted that people from different cultures expect different things from their biometric products. With that in mind, he is hoping that the Vezion partnership will lead to the development of new products that better meet the needs of customers in Southeast Asia.

“We approached BioRugged due to their excellent reputation in Africa and Latin America,” said Vezion MD Michael Choong. “What started as a discussion about Border Control quickly brought us into joint opportunities in other sectors.”

“Vezion will help us to further sharpen our product offerings for the SE Asian market and will allow us to enter into new verticals,” added Langguth.

Langguth took over as BioRugged’s CEO in August of 2020. The Vezion partnership should help advance the company’s ongoing international expansion efforts.

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March 17, 2021 – by Eric Weiss

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