CLEAR Health Pass Gets Attention with Soccer Stadium Deployment

With the LA Football Club poised to take advantage of CLEAR‘s Health Pass immunity credential solution to enable its reopening next year, the biometric identity specialist is getting some high-profile attention.

CLEAR CEO Caryn Seidman-Becker appeared on an NBC News special report on mobile-based immunity credentials, emphasizing that CLEAR’s Health Pass solution keeps health data under users’ control.

“The stadium or venue would not see your personal health data,” she told NBC News reporter Jo Ling Kent. “Everything is opt-in and you control your information.”

Kent went on to speak with LA Football Club Co-President Larry Freedman, who called Health Pass “a must” for his organization as it seeks to reopen for soccer fans after Banc of California Stadium’s closure in the wake of COVID-19.

“It’s an expectation of government officials that ultimately will decide when and how we can bring fans back,” he said. “We also want to know that when we get up to go to a concession stand, when we walk into the team store, that the other people that came through the gates, and are here with us, are also safe.”

CLEAR has made a name for itself with an expedited airport screening program based on biometric authentication, and in recent years has adapted that model to enable streamlined entry into major venues like sports stadiums. The company announced its expansion into immunity credentialing in May, with Health Pass leveraging CLEAR’s biometric technology to identify app users by matching them against official identity documents. Those Health Pass profiles can be tied to COVID test results, making the app an immunity credential.

Commercial progress for the solution has so far been tentative, but the LA Football Club’s support, as well as Freedman’s allusion to potential regulatory pressures, bode well for its uptake over the coming months as vaccines begin to roll out around the world.

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December 8, 2020 – by Alex Perala