b.well Integrates Mastercard ID Verification Into Connected Health Platform

b.well Connected Health has partnered with Mastercard to make it easier for people to confirm their identities while accessing various healthcare services. The company’s platform helps patients consolidate and manage all of their medical information, whether that information comes from primary care providers or from insurers, pharmacies, and other apps.

The new arrangement with Mastercard will allow b.well users to verify their identities with their mobile phones. The company has specifically integrated Mastercard’s ID Verification service, which uses facial recognition to compare someone’s face to the image on an official government ID. The service is able to verify the authenticity of the document itself, and uses liveness detection to ensure that the right person is present during the interaction.

Mastercard ID Verification can be used for proof of identity for in-person and virtual appointments. B.well is hoping that it will automate check-in procedures and negate the need for physical ID checks at medical facilities.

“Consumers want to use their phones to connect with their doctors, but the process for authenticating themselves is complicated, difficult, and not always secure,” said b.well Founder and CEO Kristen Valdes. “Our partnership with Mastercard solves that problem by enabling consumers to protect their identity while giving them more control over their personal information and streamlining interactions with their providers and health plan.”

“Mastercard is working to deliver a globally interoperable ID, ensuring strong security and governance,” added Mastercard Digital Identity SVP Sarah Clark. “We’re pleased to join b.well to provide consumers with a trusted and patient-centered digital health care journey.”

The partnership builds on b.well’s pre-existing relationship with Mastercard, which began when b.well entered Mastercard’s Start Path accelerator program back in 2017. Mastercard would later release a Mastercard Healthcare Solutions product that uses biometrics to help prevent fraud in the healthcare industry.

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April 5, 2021 – by Eric Weiss