NEXT Biometrics has announced that is has received a major order for its fingerprint sensors in “a new field”. The new client’s order is valued at $100,000 USD.The company has disclosed few details about the new deal, but is keen to emphasize that it’s a direct result of NEXT Biometrics’ efforts to market its high-performance technology at a low cost. Speaking in a press release, NEXT CEO Tore Etholm-Idsøe stated that the order will see his company “support its client with high level expertise to develop an undisclosed application within a new field,” adding that because the deal involves meeting a need for sophisticated fingerprint sensor technology at a low cost, the company’s support of this new client “will be helping it create a new and exciting high volume market segment.” He said that they’re calling this a ‘NEXT-enabled market segment’.
NEXT made news last month as well as it announced a number of new orders from a range of fingerprint sensor markets, calling it ‘the Apple Effect’. That, of course, referred to the growing ubiquity of fingerprint sensors – and their dropping costs – caused by Apple’s pioneering of embedded fingerprint sensors in its new mobile devices. NEXT has been keen to use those dropping costs to carve out a niche for itself as a cheap supplier of quality technology, and has sought to explore areas of the market where innovators are seeking to adopt the technology in novel ways now that it’s more affordable.
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February 5, 2015 – by Alex Perala
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