Has Apple Dramatically Shifted The Mobile Biometrics Marketplace?

A new market brief from Acuity Market Intelligence is positioning Apple’s recent announcements in the areas of commerce, privacy and biometrics as market changing in a major way. The research firm posits that thanks to Apple’s focus on giving users control over their personal data, mobile biometrics are now poised as a privacy enabling technology rather than the opposite.

A few weeks ago, Apple CEO Tim Cook posted a message on his company’s website committing to the respect and protection of user privacy. Deriding the practices of Apple’s competitors that monetize personal user data, Cook’s message came on the heels of the announcement of the Apple Pay iPhone feature and the two biometric smartphones that enable the mobile wallet.

Maxine Most, a principal of Acuity, underlines that Apple Pay, Touch ID and embedded device privacy have broken open the mobile consumer biometrics marketplace more than any other advocate has been able to in the past ten years. Acuity’s latest market brief titled “The ABC’s of Mobility: Apple, Biometrics, and the Promise of Consumer-Centric Privacy” explains the reasons behind this and the resulting dramatic market shift away from the monetization of personal data and models requiring a reliance on credit bureaus.

“With the Touch ID enabled iPhone 6, iOS 8 and Apple Pay, Apple is offering consumers biometrically secured devices and mobile phone transactions,” she says. “At the same time, Apple has assured customers that the company will not have access to the data on their iPhones, will not track or store users’ iPhone transaction footprint, nor will they have the ability to comply with government warrants or subpoenas for data on these mobile phones.”

Most continues: “With these strategic moves in the areas of commerce and privacy, Apple has initiated what may very well be a fundamental transformation of both the role of the mobile phone and the market dynamics surrounding the ownership and management of consumer data.”

More information and insight from Acuity on this hottest of mobile ID topics will be available in the upcoming report titled “The Global Biometrics and Mobility Report: The Convergence of Commerce and Privacy” which is scheduled for release in November of this year.

—

(Source: Mobile ID World)

Partners

FaceTec’s patented, industry-leading 3D Face Verification and Reverification software anchors digital identity, creating a chain of trust from user onboarding to ongoing authentication on all modern smart devices and webcams. FaceTec’s 3D FaceMaps™ finally make trusted, remote identity verification possible. As the only technology backed by a persistent spoof bounty program and NIST/iBeta Certified Liveness Detection, FaceTec is the global standard for 3D Liveness and Face Matching with millions of users on six continents in financial services, border security, transportation, blockchain, e-voting, social networks, online dating and more. www.facetec.com

AuthenticID provides 100% automated identity verification and fraud detection solutions that are leveraged by companies worldwide, including 2 of the top 3 U.S. Banks, 8 out the top 10 wireless providers in North America, and 2 of the 3 credit bureaus. Using proprietary computer vision and machine learning technology, these solutions help companies accurately verify the identity of their users across retail, digital and call center environments for onboarding and ongoing re-authentication events; KYC, IAM, and more. The solutions are easy to integrate and provide customers a large ROI by stopping fraud losses, increasing customer conversion at onboarding, reducing operational costs and allowing quick and cost-effective operational scalability, all while ensuring global privacy regulations are complied with. https://www.authenticid.com/

Anonybit is a privacy-focused technology platform that provides decentralized solutions for securing personal data, particularly biometric information. Rather than storing sensitive data in centralized repositories, which are vulnerable to breaches, Anonybit uses a distributed architecture that breaks data into smaller encrypted bits and stores them across a network of decentralized nodes. This approach ensures that no single entity has access to the full dataset, enhancing privacy and security, even preventing insider threats. Anonybit is used by leading banks, fintechs and other enterprises for critical biometric identity functions like deduplication and blocklist checks, step up authentication, passwordless login and account recovery https://anonybit.io/

Identity Week aims to be a significant identity industry catalyst. It’s our mission is to help accelerate the move towards a world where trusted identity solutions enable governments and commercial organisations to provide citizens, employees, customers and consumers with a multitude of opportunities to transact in a seamless, yet secure manner. All the while preventing the efforts of those intent on doing harm. https://identityweek.net/

The Biometric Digital Identity Prism is a market landscape framework designed to help influencers and decision makers understand, innovate, and implement digital identity technologies and solutions. This innovative framework for understanding and evaluating the rapidly evolving biometric digital identity marketplace is the only market model that is truly biometric-centric based on the foundational conviction that in the age of digital transformation the only true, reliable link between humans and their digital data is biometrics. https://www.the-prism-project.com

ID R&D is an innovator of biometric facial liveness, document liveness, and voice biometrics. Ranked #1 by NIST, our patented passive approach to liveness, and specialized detection of voice clones, injection attacks and deepfakes, empowers KYC and authentication systems with fast, accurate and secure biometric verification technologies. Over 140 partners in more than 70 countries are collectively processing hundreds of millions of identity checks per year. ID R&D solutions easily integrate with mobile, web, messaging, smart speakers, set-top boxes, and IoT devices. Learn more: www.idrnd.ai

Footer

Follow Us