Adelaide’s Coopers Stadium Implements Biometric Security

Adelaide’s Coopers Stadium, home to Adelaide United, has introduced facial recognition technology, becoming the third venue of its kind in Australia to do so.

The move follows a successful upgrade prompted by the FIFA Women’s World Cup, which saw $53 million invested in the stadium. The new technology aligns Coopers Stadium with Melbourne’s AAMI Park and Sydney’s Allianz Stadium, enhancing security and the identification of persons of interest. Adelaide Venue Management has updated entry conditions and signage, emphasizing safety and an enjoyable experience for attendees.

“At Coopers Stadium, we are all about celebrating football and embracing the vibrant experience that fans love,” said AVM CEO Martin Radcliffe. “We constantly review and update our match day operations and delivery – we want all fans, no matter who they support, to have a positive, fun and safe day out.”

The technology was first used during the A-League Pride Cup match between Adelaide United and Melbourne Victory.

“We welcome and are delighted that Coopers Stadium is implementing enhanced security measures this season,” said Adelaide United Chief Executive Officer Nathan Kosmina. “We frequently engage with our members and fans regarding stadium security to understand how we can best continue to provide a safe and family-friendly environment for everyone attending our A-League matches.”

The initiative is part of broader efforts to maintain high security standards and provide a family-friendly atmosphere at Coopers Stadium, further supported by the state government’s significant investment in stadium upgrades. It’s also part of a larger trend of implementing facial recognition in sports stadiums throughout the world, and not just for security purposes. Last month, Kansas City’s Kauffman Stadium announced it would be the latest Major League Baseball ballpark to employ the “MLB Go-Ahead Entry” system.

The MLB Go-Ahead Entry system allows fans to register via the MLB Ballpark app by taking a selfie, which is converted into a unique numerical token linked to their tickets. Upon arrival, fans use dedicated Go-Ahead Entry lanes for expedited access without showing tickets.

Source: Coliseum

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August 8, 2024 – by Tony Bitzionis

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