Veriff’s Fraud Index Survey 2025 highlights the growing scale of AI-driven identity fraud and a marked rise in consumer concern. The report, based on feedback from individuals who experienced online identity fraud in the past five years, shows the United States as the hardest-hit market.
Two-thirds of U.S. respondents said they suffered financial losses from identity-related attacks—up from roughly one-third the previous year—while awareness of deepfakes and synthetic media remains high but inconsistent in practice. Just over 10 percent of participants said they were not at all confident spotting fraud, and 62.8 percent described themselves as moderately confident or better.
The 2025 edition also points to a wider normalization of biometric verification. Comfort with facial recognition climbed from 60.5 percent in 2024 to 73.6 percent this year, and more than three-quarters of respondents said they were willing to verify their identities through a government ID and selfie combination. That willingness extends beyond banking: expectations for security in e-commerce (96 percent) now nearly match those for financial services (97 percent), while 90 percent of respondents support stronger verification on social, gaming, and dating platforms.
Veriff’s analysis suggests that mainstream users increasingly view modern verification as a basic expectation, not an obstacle. Respondents ranked websites and apps as the parties most responsible for keeping children safe online, second only to parents or guardians, reinforcing the idea that platforms themselves are expected to maintain robust identity controls. The survey positions biometrics, liveness detection, and privacy-preserving ID checks as key methods for reducing exposure to AI-generated fraud.
The findings parallel other developments across the identity-security ecosystem. Risk-based step-up verification and multi-modal liveness are now essential countermeasures against video injection and deepfake replay. Passwordless models such as passkeys and WebAuthn continue to gain traction for routine logins, while orchestration frameworks that unify document, device, and behavioral signals—explored in our guide on fighting deepfakes through identity orchestration—are becoming standard practice.
In sectors focused on youth engagement, approaches such as facial age estimation without identity tracking illustrate how teams can strengthen safety without increasing data exposure.
Veriff’s Hubert Behaghel, Chief Product and Technology Officer, and Markiyan Matsekh, Director of Product and Expansion, discussed many of these themes in a June 2025 episode of the ID Talk podcast, where they outlined a vision of shared “trust infrastructure” and cross-industry data collaboration to counter emerging fraud threats.
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By the ID Tech Editorial Team
