At Identity Week Europe, executives from identity verification firm Veriff discussed how the fight against digital fraud is evolving beyond isolated checks toward what they describe as a broader “trust infrastructure,” while also exploring the potential – and challenges – of sharing fraud intelligence across industries.
Speaking on the ID Talk podcast live in Amsterdam, Hubert Behaghel, Chief Product and Technology Officer, and Markiyan Matsekh, Director of Product and Expansion, outlined Veriff’s approach to tackling emerging threats such as deepfakes and increasingly sophisticated synthetic identities.
Behaghel explained that Veriff is working to integrate identity verification, liveness detection, and authentication into a single technological continuum, rather than treating them as separate products. “It’s about an infrastructure of trust,” he said. “It’s not discrete capabilities that you plug specifically into different parts of the journey. You need to have this full ecosystem that empowers you to deal with the core of trust.”
A central part of Veriff’s system is its “cross-linking” technology, which Behaghel compared to how the brain stores memories around significant events, enabling the platform to recognize recurring patterns of fraud across different transactions or users.
Matsekh highlighted that these technological capabilities also open the door to broader collaboration across the industry. “Once you can start sharing also this data with some of your other industry peers and consortium, then you start seeing, okay, somebody else has seen either this device or this face or some of these attributes,” he said. “Then it starts seeing a lot more value.”
However, both executives acknowledged that industry-wide data sharing faces significant hurdles, particularly around privacy regulations and internal risk concerns. “The product managers would love it,” Behaghel said. “The compliance people or the privacy teams are very concerned with it.”
Despite these challenges, Matsekh pointed to opportunities for businesses to leverage AI tools not only to detect threats like deepfakes but also to improve operational efficiency in verifying customer documents and credentials. “The AI is making wonders there,” he said, describing how processes that once took days or weeks can now be accelerated to minutes, improving both costs and user experience.
As digital identity systems continue to evolve and regulatory approaches diverge across regions, both executives suggested that cooperation and shared intelligence may become increasingly important for combating fraud that often operates without regard for borders.
To hear all of their insights, listen to the full ID Talk episode, available through the media player below or wherever you get your podcasts.
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By the ID Tech Editorial Team
