New research from Checkout.com reveals that only 32 percent of UK consumers trust digital identification solutions, placing the UK among the least trusting nations globally. The findings come as the UK government promotes broader adoption of digital identity systems, including national initiatives and online safety measures.
The study highlights widespread public concern over privacy and data protection, particularly regarding the use of facial recognition technology. These concerns have intensified following the Home Office-funded rollout of 10 live facial-recognition vans to seven police forces, aimed at locating high-harm offenders. The technology’s use has sparked debate over safeguards, transparency, and the balance between security and civil liberties.
Trust gaps across global markets
According to Checkout.com, skepticism about digital IDs is not unique to the UK. Trust levels in France and Germany remain below 30 percent, reflecting similar reservations across much of Europe. This stands in contrast to markets such as Brazil, New Zealand, and the United Arab Emirates, where public confidence in digital identification is substantially higher. Researchers suggest that cultural attitudes toward government data handling and prior exposure to digital identity programs may influence these differences.
In the UK, the discussion around digital identity has gained political momentum. More than 40 Labour MPs have advocated for a national digital ID system, proposing it as a tool to address illegal migration and improve access to public services. At the same time, the government is advancing digital ID and age verification requirements to protect minors online, with new rules under the Online Safety Act coming into effect in July 2025.
Implications for upcoming regulations
Checkout.com Chief Marketing Officer Rory O’Neill emphasized the fundamental role of trust in this transition: “Global commerce requires trust in order to function. Just as we worked across the ecosystem to build confidence in online payments and verify the identity of shoppers when ecommerce first emerged, we must now apply the same focus to digital identity.”
O’Neill warned that “if trust isn’t earned now, the digital divide will only deepen.” This warning is particularly relevant for initiatives such as the Companies House identity verification program, which will require directors, people with significant control, and those filing on their behalf to confirm their identity from November 18, 2025. The program’s success will depend on how effectively privacy, data protection, and transparency concerns are addressed.
Experts stress that earning public trust will require strong privacy safeguards, independent oversight, and clear communication about the benefits and protections associated with digital ID systems. Without these measures, adoption may remain slow, potentially undermining efforts to modernize government services and digital commerce.
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By Cass Kennedy
