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Illustration of deepfake face animation on smartphone screen representing TikTok deepfakes

Meta Brings Back Facial Recognition to Combat ‘Celeb-Bait’ Scams

Meta is reintroducing facial recognition technology on Facebook and Instagram to tackle the growing issue of ‘celeb-bait’ scams, where scammers use…

October 22, 2024

Partners

FaceTec’s patented, industry-leading 3D Face Verification and Reverification software anchors digital identity, creating a chain of trust from user onboarding to ongoing authentication on all modern smart devices and webcams. FaceTec’s 3D FaceMaps™ finally make trusted, remote identity verification possible. As the only technology backed by a persistent spoof bounty program and NIST/iBeta Certified Liveness Detection, FaceTec is the global standard for 3D Liveness and Face Matching with millions of users on six continents in financial services, border security, transportation, blockchain, e-voting, social networks, online dating and more. www.facetec.com

Unico is a global identity network that forges trust between people & companies. We identify people globally so they can have safe, efficient and private digital access to services around the world. Unico is present in over 20 countries, and serves 165 million users with over 1.5 billion identity verifications every year. We are the leading global identity network. www.unico.io

Innovatrics is an EU-based provider of trusted biometric solutions for governments and enterprises. Our algorithms consistently rank among the fastest and most accurate in fingerprint, face, and iris recognition. Since 2004, we have partnered with all types of organisations to build trusted and flexible biometric identification solutions. Our solutions are used in more than 80 countries, benefiting over a billion people worldwide. www.innovatrics.com

Identity Week aims to be a significant identity industry catalyst. It’s our mission is to help accelerate the move towards a world where trusted identity solutions enable governments and commercial organisations to provide citizens, employees, customers and consumers with a multitude of opportunities to transact in a seamless, yet secure manner. All the while preventing the efforts of those intent on doing harm. identityweek.net

The Biometric Digital Identity Prism is a market landscape framework designed to help influencers and decision makers understand, innovate, and implement digital identity technologies and solutions. This innovative framework for understanding and evaluating the rapidly evolving biometric digital identity marketplace is the only market model that is truly biometric-centric based on the foundational conviction that in the age of digital transformation the only true, reliable link between humans and their digital data is biometrics. www.the-prism-project.com