Gucci-branded Oura Ring Brings Luxury to Wearable Biometrics

Oura Health is dipping its toe into the luxury fashion world through a collaboration with Gucci. The wearable technology specialist has released a new Gucci-branded version of its third-generation Oura Ring for shoppers who are as interested in appearance as they are in function.

In terms of utility, the Gucci x Oura Ring has all of the same health tracking features as the standard Gen 3 Oura Ring, which debuted in 2021 and retails for about $300 USD. The Gucci version, on the other hand, has a pair of 18-carat gold chains running around the band, and bears the Gucci logo repeated in black and gold. Those embellishments come with a hefty cost, to the point that the Gucci x Oura Ring is roughly triple the price of the base model.

As a health tracker, the Oura Ring is able to monitor sleep and activity levels in addition to more conventional metrics like heart rate and body temperature. The company behind it has previously partnered with several high-profile sports organizations, including the Seattle Mariners and the National Basketball Association. In those cases, the data from the Oura Ring can be used to improve athletic performance. With Gucci, the partnership speaks to Oura’s belief that wearable devices can be as forward-thinking in fashion as they are in technology.

“As a health and wellness platform at our core, we recognize that what you wear also impacts how you feel,” said Oura COO Michael Chapp. “Oura’s ring form factor has consistently set us apart in biometric accuracy, comfort and style and with the Gucci x Oura Ring, we’ve brought fashion and function even closer together.”

Oura Health has previously been valued at around $800 million. Researchers have also tried to use the Oura Ring as a diagnostic tool to watch for early signs of COVID-19.

Source: Elite Agent

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June 2, 2022 – by Eric Weiss