Reppublika Data Analytics & Technologies has partnered with Lithuanian identity verification provider iDenfy to integrate automated Know Your Customer (KYC) technology into its market research platform. The partnership aims to combat rising levels of survey fraud by ensuring only verified individuals can participate in Reppublika’s research, thereby strengthening data quality, client trust, and operational efficiency.
As survey-based research grows increasingly vulnerable to bots, fake profiles, and identity manipulation, market research firms are under pressure to maintain data integrity. iDenfy’s verification system brings advanced features to the table, including 3D active liveness detection, document verification, and biometric authentication. These capabilities are designed to block fraudulent activity at the point of entry, ensuring that only legitimate, unique respondents take part in surveys.
iDenfy brings a track record of success across sectors like fintech, shared mobility, and corporate services. Recent projects include a partnership with Evemo to secure user verification in the mobility space, and enhanced compliance measures with Business Arena, a corporate services platform. These engagements highlight the flexibility and scalability of iDenfy’s technology in delivering high-trust, low-friction onboarding experiences.
A cornerstone of iDenfy’s offering is its recently patented hybrid address verification system, which has been recognized in 158 countries. The system uniquely combines physical and digital verification layers, adding depth to identity validation and reinforcing fraud prevention measures—a critical advantage in survey environments where geographic authenticity matters.
According to iDenfy CEO Domantas Ciulde, the goal is to uphold the accuracy and reliability of user data. “We’re excited to partner with Reppublika, a company that is at the forefront of innovation in the market research industry,” he said. “Our solution will help the business ensure that its clients deal with genuine survey respondents, maintaining the highest level of accuracy and trust, which is the key factor when working with data.”
Beyond improved data quality, the integration is expected to deliver significant cost efficiencies. iDenfy’s pricing model charges only for successful verifications, helping Reppublika reduce wasted resources spent on processing illegitimate responses. This approach also streamlines onboarding by automating identity checks and eliminating manual review bottlenecks.
Importantly, iDenfy’s software adheres to major global compliance standards, including GDPR, AML, and KYC frameworks. Its scalable infrastructure supports high volumes of identity checks across jurisdictions, making it a strong match for Reppublika’s international ambitions and data protection requirements.
Source: FFNews
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April 8, 2025 – by the ID Tech Editorial Team
