JetBlue Opts for Okta Identity Platform in Loyalty Program’s Digital Transformation

JetBlue is preparing a digital transformation program and has selected Okta to provide support.

In announcing the collaboration, the companies did not go into detail about what it would entail, but did indicate that it will revolve around Okta’s Okta Identity Cloud, a multi-factor authentication platform that supports one-time passwords and passwords. Elaborating further, JetBlue Chief Digital & Technology Officer EVP Eash Sundaram suggested that the platform will be used to authenticate customers enrolled in the airline’s customer loyalty program, asserting, “Okta will enable us to make our customers’ experience with the TrueBlue program not only more personal, helpful and simple, but secure.”

The move can be read as a further indication of JetBlue’s growing enthusiasm for biometrics. Last year, the airline partnered with the US Customs and Border Protection agency as well as SITA to trial a passenger processing system designed to replace traditional travel documents such as boarding passes with biometric identification.

As for Okta, the partnership is the latest of many, with the company asserted that “new Q4 FY2018 customers Emirates, Fidelity National Financial, Intercom, Snowflake Computing and Workfront selected Okta to securely connect their people and technology.”

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March 8, 2018 – by Alex Perala