Former IDology Exec Joins Aware to Drive Biometric Innovation as CPO

Biometric software and services provider Aware, Inc. has appointed identity industry veteran Heidi Hunter as its new Chief Product Officer.

Hunter joins Aware from her previous role as the Chief Product Officer at identity verification and fraud prevention solutions provider IDology, where she served for more than a decade in various roles. IDology is an identity verification and fraud prevention company that aims to help businesses build trust with customers while mitigating fraud risks with solutions that use data, documents, and biometrics for accurate identity verification.

Hunter’s move to Aware represents a leap to a higher-profile identity tech firm, with the company having established itself as a key provider of biometrics and identity verification technology in the government and law enforcement sectors, and now extending its reach in the private sector.

“Aware has an incredible solution that is backed by more than 30 years’ experience in developing facial, liveness, voice, iris, and fingerprint biometric technologies,” Hunter said in a statement announcing her appointment. “We also feature full-stack deployment options and orchestration to help you harness the power of biometrics in your customer experience and management programs.”

Aware enjoyed a strong year in 2023, marked by a significant increase in revenue for the third quarter of the year, reaching $6.4 million, a 112 percent increase compared to the same period in 2022. The company also secured a $3.4 million contract with the U.S. government and expanded its product offerings with facial identification capabilities.

Just prior to that, Aware had announced that it achieved the top ranking in security for a specific presentation attack type in NIST’s Face Analysis Technology Evaluation (FATE) program, highlighting the effectiveness of its technology in detecting and preventing spoofing attempts in facial biometric systems.

In announcing her appointment, Hunter expressed excitement in her new role, and noted that she, along with her new team, can be found at Identity Week Europe in Amsterdam on June 11th and 12th.

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May 14, 2024 — by Tony Bitzionis