Fiji has taken a major step forward in its digital transformation journey with the release of its National E-Commerce Strategy (NECS) for 2025-2029, which includes comprehensive plans for implementing a national digital ID system. The strategy outlines key priorities for advancing the country’s digital economy and establishing robust digital infrastructure.
The NECS builds upon earlier initiatives, including a foundational workshop held in Suva in October 2024 that marked the beginning of Fiji’s National ID Program. The strategy emphasizes creating a comprehensive legal framework to govern e-commerce activities, with particular focus on consumer protection, data privacy, and security measures.
A key component of the strategy involves implementing Digital ID and electronic Know Your Customer (eKYC) infrastructure, which follows the Cabinet’s initial discussions on the National Digital ID Program in mid-2024. This infrastructure is deemed crucial for establishing secure and efficient identification processes across the country.
To support widespread adoption of these digital technologies, Fiji is actively addressing digital literacy challenges. Recent surveys have revealed moderate levels of digital and financial literacy among adult Fijians, prompting the government to introduce digital literacy curriculum in schools. Iowane Tiko, Director for Curriculum Advisory Services, emphasized that this initiative aims to “address weaknesses in digital skills, prepare students for a changing job market, and support national and regional workforce needs.”
The government’s digitalization efforts extend beyond identification systems. The Ministry of Commerce, Trade, Tourism and Transport’s 2025-2026 Costed Operational Plan includes provisions for streamlining business processes and implementing digital systems to create a more business-friendly environment.
Fiji’s digital ID initiative aligns with broader regional efforts, particularly those of the Pacific Islands Forum Secretariat (PIFS) and the Pacific Regional E-commerce Strategy and Roadmap. This regional coordination ensures compatibility with international standards while addressing local needs.
While progress is substantial, the NECS acknowledges several challenges that need to be addressed, including establishing supportive policy frameworks, creating effective incentives for e-commerce adoption, and improving digital payment infrastructure. The success of the national digital ID system will largely depend on how effectively these challenges are overcome.
Sources: UN Trade and Development, FBC News
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March 4, 2025 – by Ji-seo Kim
