FaceTec to Take Stage as Title Sponsor in Identity Week 2025 Events

FaceTec has been announced as the Title Sponsor of both Identity Week Europe 2025 and Identity Week America 2025, positioning the firm as a key influencer in the identity technology space for the next year.

Overseen by Terrapinn Holdings, the Identity Week industry conference events have been running for 18 years, establishing themselves over time as one of the major conference tracks for stakeholders in the biometrics and identity technology industry.

Like all major conferences, Identity Week saw its in-person events derailed during the COVID-19 pandemic—a curveball that presented some serious organizational challenges, as detailed by Terrapin’s Jonny Drape-Comwyn in a recent discussion on the ID Talk podcast. But the event has bounced back considerably as travel and venues have swung back into operation, and 2025’s Identity Week Europe is already 75 percent sold-out in terms of available floor space.

At this year’s Identity Week America, FaceTec took to the stage to formally announce its innovative UR code solution, a protocol for remote identity verification that could serve to boost interest in the facial liveness technologies of not only FaceTec but its rivals, as well.

In an interview with Identity Week’s Evie Kim Sing, FaceTec SVP Jay Meier explained the solution succinctly.

“It’s a QR Code that includes your biometric data and some identity data from you, and then it’s digitally signed so it can’t be altered or changed in any way,” he said. “It’s privacy-preserving, it’s very portable, but it’s super cheap; it’s effectively free… We think it’s going to expand the market opportunity for this stuff so greatly that plenty of companies can become tremendously successful.”

Adoption will, of course, depend to some extent on a market understanding of the present-day threat of identity fraud and which solutions are most effective, and that will depend on effective communication. Identity Week’s events are premised on facilitating exactly this kind of informative communication and discussion, and could present FaceTec with significant opportunities to reach audiences in search of anti-fraud identity solutions over the coming year.

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November 13, 2024 – by the ID Tech Editorial Team