Duna has announced a €30 million Series A funding round led by CapitalG, Alphabet’s growth fund, as it positions its platform around more automated business identity and verification workflows.
While most identity verification conversations still center on individuals, business verification – often described as know your business (KYB) – is becoming a core onboarding requirement for marketplaces, payments, crypto and other regulated environments. The goal is not only to validate that a business exists, but to reduce manual review work and improve consistency across jurisdictions and corporate registries.
In a typical KYB flow, organizations may need to validate registration data, cross-check directors or controlling parties, confirm addresses, and reconcile discrepancies across data sources. Those steps are often split across multiple tools and manual checks, making KYB a bottleneck for onboarding teams that are also expected to maintain strong fraud controls.
Duna’s pitch is that KYB can be made significantly faster and more programmatic, with a streamlined experience for users and compliance teams. Funding rounds that emphasize automation in KYB are a signal of how much pressure regulated sectors are under to shorten onboarding timelines without relaxing controls—particularly as onboarding volumes grow and fraud actors increasingly target account creation.
The raise lands amid broader efforts to converge individual and business onboarding into a single set of workflows. Vendors have been pushing integrated approaches such as a combined KYC and KYB workflow, as well as dedicated offerings framed around business fraud prevention and registry checks. Recent examples include an KYB solution for business verification and product lines that package business ID verification offerings alongside traditional identity verification.
As KYB becomes more tightly coupled with KYC, competitive differentiators increasingly shift toward data coverage, orchestration, and how well automation holds up under adversarial behavior. For biometric and identity providers, that trend reinforces demand for interoperable onboarding stacks where identity proofing, fraud signals and entity verification can be composed into a single risk decision, rather than treated as separate steps.
Sources: Duna
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By the ID Tech Editorial Team
