Clear, the secure identity company, announced a major expansion of its “Clear1” biometric patient check-in program with Wellstar Health System, one of Georgia’s largest healthcare providers. Following a successful pilot, the selfie biometrics-based system will be rolled out to more than 150 locations.
This expansion is being driven by hard-data proof of operational efficiency. A case study of the initial pilot, which began in May 2024, showed that in just six months, the Clear1-enabled check-in process “freed up more than 1,500 hours of staff time.” The pilot also successfully boosted digital check-in adoption among patients from 2% to 10%, with strong engagement from patients 45 and older.
Clear’s system replaces the traditional, manual “clipboard” process. As stated by Clear’s CEO Caryn Seidman Becker during the initial pilot, the mission is to “replace the clipboard in healthcare.” This 150-location expansion validates that mission and proves Clear’s successful diversification strategy beyond its airport origins.
The key to this success is how the product is being sold. Clear is not just selling “biometrics” or “identity”; it is selling operational efficiency to an industry crippled by administrative overhead and chronic staff shortages. The “1,500 hours saved” is the entire sales pitch. This tangible reduction in administrative work, which frees up staff to focus on “higher-value tasks,” provides a clear and immediate return on investment for the health system.
A second-order win for Wellstar, beyond the labor savings, is data integrity: the system helps resolve duplicate patient records, a massive and costly administrative burden that also poses significant patient safety risks.
This expansion serves as a powerful case study that Clear will now use to sell to other major health systems. The company has been aggressively expanding its healthcare presence, positioning its technology as the solution to persistent administrative challenges in an industry facing unprecedented staffing pressures.
The Wellstar deployment also demonstrates how biometric technology is moving beyond airports into high-volume, identity-critical environments where operational efficiency and user experience are paramount.
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By the ID Tech Editorial Team
