LaserLock Completes Brand Refresh, Becomes VerifyMe

The company formerly known as LaserLock has completed its brand refresh, having officially changed its name to VerifyMe, Inc. The company has also completed an 85 for 1 reverse stock split.

It’s the culmination of a process that really got underway in June, when the company first announced it would be changing its name. It had also bought the technology portfolio of the company from which it had been licensing the tech used in its main authentication product line; that company had itself been called VerifyMe.

There’s more to it than that, of course; the inventor of VerifyMe’s technology was appointed LaserLock’s CTO, a new CEO was appointed, and more recently the company installed a new COO. It has also attracted $1.5 million in new funding from investors.

In its LaserLock days, the company enjoyed a some high-profile deployments, such as with an online gaming company and a major financial services advisory firm; now it’s seeking to refine its technology and expand its partnerships as VerifyMe.

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July 24, 2015 – by Alex Perala

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